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全媒体时代在线科普展览应用模式研究
周荣庭,徐永妍
0
()
摘要:
全媒体时代,在线科普展览得到发展,本文基于数字互动服务“2-3-6”模型对在线科普展览的应用模式进行研究,主要由2条路径、3个阶段、6大模块共同组成。2条路径为“内容链”和“网络设施链”,综合考虑2条路径和3个阶段而形成的6大模块为:在线科普展品内容创作、内容包装及IP转化、公共传播、传输、云服务以及智能终端设备。在线科普展览的应用,能够打破传统科普展览的时空界限,实现线上和线下结合,将无法用物理手段在线下展示的展品进行数字化,丰富了科普展品的展示形式,提升科技馆的教育属性。在线科普展览未来的方向是内容为王、媒介的跨界融合,并被纳入多元的科技馆绩效评价体系。
关键词:  科技馆;在线科普展览;数字互动服务模型;全媒体时代
DOI:
基金项目:
Research on the Application Mode of Online Popular Science Exhibition in an All-Media Era
Zhou Rongting,Xu Yongyan
()
Abstract:
In the era of all-media, online science exhibitions have been developed. Based on the digital interactive service model 2-3-6, this paper studies the application model of online science exhibitions. It mainly consists of two paths, three stages, and six modules. The two paths are “content chain” and “network facility chain”. Considering the two paths and three stages, the six modules are as follows:online science exhibits content creation, content packaging and IP conversion, public communication, transmission, cloud services and intelligent terminal equipment. The application of online popular science exhibitions can break the time and space boundaries of traditional popular science exhibitions. It provides digitized exhibits that cannot be displayed offline by physical means through combining online and offline. Online popular science exhibitions enrich the display of science exhibits and enhance the educational attributes of science and technology museums. A future of online popular science exhibitions lies in content come first, cross-border integration of media, and could be included in a multiple performance evaluation system.
Key words:  science and technology museum, online popular science exhibition, digital interactive service model, all-media era

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