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博物馆通过协同发展成功应对挑战
比约恩·斯坦费斯
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摘要:
关于博物馆通过协同发展应对挑战的本项研究,将以当前博物馆面对的全球化趋势为切入点,并对“全球博物馆社区”这个概念进行解释。在此基础上,提出支持博物馆协同发展的7P营销策略:Promotion(推广),People(人),Product(产品),Process(过程),Politics(政治),Place(地方),Price & Accessibility(价格与可行性)。
关键词:  博物馆;协同发展;营销策略;挑战
DOI:
基金项目:
Museums Face Challenges Successful via Collaborative Development Bjorn Stenvers
Translated by Liu Yi. Proofread by Ma Yugang
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Abstract:
This search, in how museums face challenges successful via collaborative development, starts with the current global trends museums are facing and explaining the global community of museums. Hereafter seven Marketing Ps supporting museums will address possible ways to co-create:the P of Promotion, the P of People, the P of Product, the P of Process, the P of Politics, the P of Place and the P of Price & Accessibility.
Key words:  museum, collaborative development, marketing strategy, challenge

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