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基于社会符码理论的科学中心展品及其科技叙事结构分析
王思怡,严建强
0
()
摘要:
目前,学术界对于科学中心展示的探讨多集中在观众的满意度及其学习成效上,但对展示的概念以及如何进行科技阐释作为一种既定的程式却少有研究。因此,本文从伯恩斯坦的社会符码理论出发,对科学中心内展品以及贯穿其中的科技叙事结构进行探讨,形成科学展品的深奥、隐喻、公共及神秘(反思)的符码框架和包括技术、历史、社会文化及哲学四大层面的科技叙事结构,以期从展示本身的角度给科学中心提供可行的理论框架。
关键词:  科学中心;展品;科技叙事;社会符号;传播
DOI:
基金项目:
The Analysis of Exhibitions in Science Center and its Narrative Structure Based on Socio-Semiotic Theory
Wang Siyi,Yan Jianqiang
()
Abstract:
At present, the exploration on display of the science center mainly focused on the audience satisfaction as well as learning outcome. However, there are few researches focused on the display conception as well as how to interpret as an established program. Therefore, this paper started from Bernstein's socio-semiotic theory to explore the exhibit as well as narrative structure throughout the display and form its esoteric, metaphorical, public and mythical(reflective) code framework and narrative structures including technology, history, socioculture and philosophy aiming to provide a feasible theoretical framework for the science center from the perspective of display itself.
Key words:  science center, exhibits, narrative of science, social semiotics, communication

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