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基于“使用与满足”理论和市场思维的 “馆校结合”解决方案
赖灿辉
0
()
摘要:
“馆校结合”在全国实施已有10年了,但各地大多处于“馆热校冷”的状态。重庆科技馆运用“使用与满足”理论和市场营销思维进行分析,认为目前“馆校结合”的最大问题是未能找准具有决定性作用的用户并推出其真正需要的产品。在此基础上,重庆科技馆将自身科学教育资源特点与学校课程内容相结合,开发了多样化、系列化的“社会实践活动课程”,用“产品+服务”的方法满足了各方用户的需求,彻底改变了“馆热校冷”的局面,为“馆校结合”的有效实施提供了解决方案。
关键词:  “馆校结合”;“使用与满足”理论;市场营销理论;解决方案
DOI:
基金项目:
“Museum-School Collaboration” Solution Based on the “Uses and Gratification”and Market Thinking
Lai Canhui
()
Abstract:
The practice of“Museum-school collaboration” has implemented for 10 years throughout the country. However, it is a challenge for the museum to deliver their programs in schools and to get positively responds in the most places. By analysis through the use of “Uses and Gratification” and market thinking, it is considered by Chongqing Science & Technology Museum that the biggest issue in the current “Museum-school collaboration”lies in the failure of capturing decisive customers and launching their desired products. On the basis of this cognition, Chongqing Science & Technology Museum has combined the features of its scientific and education resources with school curriculum contents, developed diversified and series of “Curriculum of Social Practice Activities”, met customer needs through the application of “Products & Services”, completely offer the inspring science engagement experience which is welcomed by schools and provided the solution for the effective implementation of “Museum-school collaboration.”
Key words:  museum-school collaboration, uses and gratifications, marketing theories

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